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Miro’s explosive success: A case study in intuitive design and product-led growth
What we all can learn from them
In 2018, Miro was hardly a blip on the radar in the Design world. Fast forward two years, and suddenly Miro is solidly the number one tool for brainstorming and ideation. What led to this sudden spike in awareness and engagement? While the rapid shift to remote work certainly didn’t hurt, Miro’s relentless focus on thoughtful design and customers’ needs helped them build relevant and intuitive products, putting them in position to capitalize on changing work trends.
Recognizing that teams within the same company often speak different languages, Miro enables people to develop a shared understanding. Their collaborative digital whiteboard invites teams to brainstorm, diagram, document, and share their ideas.
Charting Miro’s exponential growth
UX Tools administers an annual survey of design tools, which allows us to track Miro’s rapid ascent.
In 2018, Miro wasn’t so much as a blip on the radar.
In 2019, it wasn’t included as a default response, yet 157 respondents wrote it in as their tool of choice.
But in 2020, it suddenly is the number one software used for brainstorming and ideation. 899 respondents said it’s their primary tool, while 478 said it’s their secondary tool.
That’s a mind-boggling 472% growth in one year (and that’s only calculating people who said Miro was their primary tool)! Yes, the pandemic accelerated adoption, but Miro had the right foundations in place.
Interestingly, Mural, a similar digital workspace tool, didn’t see anywhere near the gains of Miro. Only 34 respondents listed Mural as…
