Miro’s explosive success: A case study in intuitive design and product-led growth

What we all can learn from them

Meghan Wenzel
UX Collective
Published in
6 min readJun 22, 2021

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We see a screenshot of a miro board exploring scenario mapping, customer goals, customer action, and process ownership.
Source: https://miro.com/online-canvas-for-design/

In 2018, Miro was hardly a blip on the radar in the Design world. Fast forward two years, and suddenly Miro is solidly the number one tool for brainstorming and ideation. What led to this sudden spike in awareness and engagement? While the rapid shift to remote work…

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