Mobile app design — a cheat sheet

Sections:

— 1) UX Research — 2) Mockups

—3) Visual concept — 4) Interface design

1) UX Research

Set problem hypothesis: Try to write down your problem hypothesis in less than 10 words.

Set customer hypothesis: Create a proto persona with the Persona Canvas.

Test hypothesis: Talk to people to test your problem and customer hypothesis.

Interview tips:

• Talk to your target;
• Talk one to one;
• Define your goals and keep them in mind;
• Get ready to hear things you don’t want to hear;
• Ask open ended questions;
• Rephrase what people tell you;
• Look for insights and write them down.

Analyze learnings and Refine:

• Analyze what you’ve learned during your conversation — Sort what’s validated and invalidated;
• Refine persona;
• Start over with new hypothesis.

Find a lot of solutions:

• Write everything down and keep thinking, focus on quantity and withhold criticism;
• Do a semantic exploration (sun with 10 branches);
• Look at other products that solve similar problems;
• Look at common human behaviors when trying to solve a similar problem — Think about what your target is already using;
• Think about the key issues that affect the problem;
• Try to solve the opposite problem;
• Solve a similar problem in a different field — Brainstorm with monetization in mind.

Find the Solution:

• Prioritize your ideas by asking which ones are the most efficient and the most feasible;
• Get out of the building to get feedback on these ideas;
• Pick the main feature, what all the app will be focused and oriented towards;
• Only keep the sub-features that are needed to make the main feature work;