My aha moment as a UX designer

When I started my career in UX, I was brought onto the task of improving our user onboarding experience. I spent quite a lot of time reading articles about this “magic moment” that people experienced, a term coined the Aha moment.

The Aha moment is the point at which your user has accomplished the core and basic functionality of your application, and understands not just how it works, but how it will improve their lives (Weiss, Hackernoon).