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My metaphorical LEGO moment

Elvis Hsiao
UX Collective
Published in
8 min readSep 17, 2023

Picture of lego bricks, reimagined into various items.
Source:https://mylegotalk.blogspot.com/2016/08/5-greatest-lego-advertising-campaigns.html

As designers, when do we first notice that we’re not just throwing ideas onto a canvas, but we’re actually “designing”?

Do you remember that defining moment in your career development where your intuitive grasp of what “looks right” and what “doesn’t look right” started crystallizing?

I refer to this transformative milestone as the “LEGO Moment.” It’s a sort of turning point where we shift from seeing the world as a hodgepodge of possibilities to a well-defined spectrum of vibrant technicolor.

Imagine a kid totally engrossed in a bucket of LEGO bricks. Color? Who cares! At this stage, it’s all about the pure joy of letting your imagination go wild.

But what happened around the ages of 8 to 10 to change this? Suddenly, you start caring about which piece goes where. You start to sort your LEGO pieces by color, size, and shape.

Why does this happen, and what does it say about how our brains are wired? What once was a playground of unrestricted creativity subtly shifts towards a more structured form of imagination.

My early LEGO years

Growing up, I was the fortunate inheritor of a large bucket of LEGO bricks from my older brother. Each time I stuck my hands into this treasure trove felt like an expedition into a universe of infinite possibilities. My fingers would sift through assorted shapes and colors, each piece holding the promise of a unique creation.

I was so infatuated with my LEGO adventures that I decided to share them with the world through a YouTube channel. Initially, the channel showcased LEGO candy machines and drink machines that were a kaleidoscope of colors. Early videos clearly exhibited my penchant for mixing and matching without any care for color coordination.

A screenshot of my oldest LEGO creation that I posted on youtube back in 2010
One of my oldest videos I uploaded back in 2010

In those early years, I was an unapologetic maximalist as every color had its place, not confined to some preconceived aesthetic harmony. A red block could coexist with a…

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Written by Elvis Hsiao

Product Designer | 3X Top Writer | Vancouver, BC | Creating Positive Impact Through Design.

Write a response

I really enjoyed your words. In fact, I would have loved if you had sprinkled more of your own personality within the quotes and studies. All important stuff of course but I missed your playful phrasing.

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Just like building a complex structure with LEGO bricks, life often presents us with challenges that require patience, creativity, and problem-solving skills. My metaphorical LEGO moment came when I was tasked with a project that seemed overwhelming…

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Interesting, I personally connect this to how we use the AI imagery that has boomed: Initially we are just fascinated by how we can get images to form at all, as long as we get something at all, but as time goes, the initially wild creativity…

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