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Need to persuade higher-ups to align with user needs? Use data storytelling

The 3-step plan Data Storytelling offers to help designers persuade organizations to change

Kai Wong
UX Collective
A man and a woman in an office talking in business casual dress. Both have laptops and coffee, and are talking.
Photo by The Coach Space: https://www.pexels.com/photo/man-and-woman-having-a-meeting-in-the-office-2977581/

Sometimes your user research, unfortunately, uncovers significant issues that need to be addressed.

Uncovering these issues is okay; in fact, it is critical to uncover these findings. However, doing so may often force you to challenge long-standing beliefs in the organization.

Whether it's users not following the organization's intended workflow or users not interested in a new feature the business is building, sometimes you have to be the one that challenges and shifts the team's understanding.

Design storytelling can help us determine the best way to create a narrative around our findings. However, to persuade and change stakeholders' minds, it's worth looking at Design Storytelling's more mature cousin, Data Storytelling, to help us out.

Data might overturn people's opinions, but storytelling will

Storytelling is one of those skills closely tied to what we do as designers in the design process. Whether generating a journey map or presenting user insights, much of it can be augmented with the power…

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