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Neubrutalism is taking over the web

A new design style merges chaotic visuals with good typography

Michal Malewicz
UX Collective
Published in
7 min readMar 29, 2022

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Neubrutalism Design Style

Since the material design revolution, we have been stuck with various versions of the modern-minimal style. Nice, rounded edges on everything, soft, colorful shadows and subtle, pretty gradients. That candy-like style almost appears to give out a bit of a glow.

People get bored with how their apps and websites look after six to seven years.

Design style evolution from 2007
How design styles changed over the years

Every seven years, however, the pendulum swings back between full-on skeuomorphism and complete minimalism, landing at a slightly different approach each time.

People simply get bored with how their apps and websites look after six to seven years. They need a change.

Neumorphism and Glassmorphism
Neumorphism (left) / Glassmorphism (right)

While Neumorphism, and to some extent Glassmorphism tried to steer the UI’s of the future into some new directions, none of those styles succeeded in overtaking the king.

Neubrutalism

The style I want to talk about today, is not going to win the popularity contest either. Neubrutalism, or Neobrutalism as some people call it, is a mix of regular brutalism in web design and more modern typography, illustration and animation standards.

The fact that it exists makes me happy, because we do need alternatives — otherwise our UI’s will get boring and repetitive and I don’t want to see another Material design taking over everything.

Material Design is boring

Why Brutalism?

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