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On educating non-designers about your work
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If you’re a designer, there may be a possibility that you’d occasionally find yourself in challenging situations when it comes to working with non-creative individuals because they “just don’t understand”. The non-designers mentioned could be your freelance client, your co-worker, your supervisor or even your stakeholder. At times like these, you may wonder, “why did they hire an expert, only to tell the expert what to do?” It’s frustrating, and I completely understand. However, just like every other job, communication plays an incredibly important role when it comes to solving problems — be it as trivial or major as it seems.
However, in a designer’s world, things are a little different. Communication within the creative world also includes educating your clients on certain matters because when they understand your expertise, the scope and exact range of your workflow, and the reasons you conclude and reach your decisions, it’s much easier to reach an overall agreement and finalize the design solutions.
Here are a few things you can educate your clients on:
Your role
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