Member-only story

Onboarding personalisation lessons from Canva

It’s the 7th year of profitable growth for Canva. Let’s see why

Rosie Hoggmascall
UX Collective
11 min readMar 22, 2024

Get these a week early at growthdives.com ✨

Canva logo on purple background

I remember the days when Canva was this cool new design tool for non-designers to make snazzy designs. I used it when I was in a rush and didn’t have a designer to help me.

Now, there’s 200 Canva designs created every second.

Every. Single. Second.

How time flies.

Founded back in 2012, the B2B Saas tool is now in its 7th consecutive year of profitability (rare these days...). In October 2022, the Co-founder and CEO, Melanie Perkins, said:

“It took nearly three years for us to reach the milestone of one million people using Canva, and another two years after that for us to hit ten million. Today, reaching the milestone of more than one hundred million people using Canva every month still feels incredibly surreal.”

Fast forward two more years, Canva now has 170 million Monthly Active Users (MAU) and grew Annual Recurring Revenue (ARR) 100% year-on-year last year

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Rosie Hoggmascall

I write a weekly newsletter on UX, monetisation, product-led growth | Sign up @ growthdives.com

Responses (4)

What are your thoughts?