One formula to rule them all: the ROI of a Design System

Co-authored with Guido Baena Wehrmann (Guidobw)

TL;DR: Design systems are a crucial success factor for digital businesses, and virtually every major player works with one. Still, they can sometimes be hard to sell to management. Here’s a ready-to-use formula to calculate the ROI of any design system.

Design systems have become a standard in the digital industry. Virtually every big player uses one — from Amazon over Google and Airbnb to Uber. There have been numerous studies…