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People don’t always fully understand UX. Here’s how to address that.
Always have an answer about “How UX Design Helps” in your back pocket
"I thought you already did user testing. Why do you need to do it again?" A developer asked me, making me prepare my 'answer' once again.
After a decade of working in the UX industry, I've encountered this more times than I can count. It sneaks up on you in little statements like that, showcasing that people don’t fully understand UX or have misconceptions about the field.
Because of this, one thing you should always keep in the back of your mind (and your portfolio) is an explanation of how UX can help you can adapt to your team.
UX might seem 'obvious' to us, but it's still a newer field that's only a few decades old. As a result, many teams don’t fully understand UX and its methods to get results.
To explain this, let's look at another field for comparison.
"UX" improves business, just like "Data Science" does
Many organizations know UX improves the bottom line.
Analytics, papers, and case studies prove that UX improves Return on Investment (ROI), Key Performance Indicators (KPIs), and other things…
