Learning to prioritize: product analysis using the Kano Model

Takuma Kakehi
UX Collective
Published in
10 min readJan 22, 2024

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While exploring another product prioritization method for one of my quarterly team exercises, I came across Kano Model. Developed by Professor Noriaki Kano in the 1980s, it emerged as a framework for understanding customer satisfaction and prioritizing features in product development. Professor Kano, a Japanese academic and quality management expert, aimed to go beyond traditional…

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An experienced product owner and interaction designer with a decade of versatile industry experience.