Proven ways to move your company from good to great

Purposefully infuse experimentation, diversification, and continuous improvement into your company culture.

Meghan Wenzel
UX Collective
Published in
5 min readOct 13, 2020

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A group of women gather around a table to work together on a project.
Photo by RF._.studio from Pexels

Entrepreneurs aim to build great companies, but there isn’t a clear path to follow. In Good to Great, Jim Collins shares learnings from his extensive research of how iconic companies are built and…

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