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It’s time to kill off outdated CTA’s

Leonardo Raymundo
UX Collective
Published in
8 min readJul 24, 2019

We’ve come a long way since the days of dial-up internet. And it’s about time we finally retire one of the ancient relics of the past for good. No I’m not talking about the Crying Jordan meme, that can last forever. I’m talking about bad CTA’s, also known as call to action buttons.

Wait, where am I supposed to click?

Let’s be real-there are still far too many bad CTA’s out there in the world, and not all of them come from templated personal websites and forgotten about since the early 2000's…some of them actually come from the biggest names in the biz out there (more on that later).

And for those of us in the UX writing/content strategy field, it’s giving us the cringe.

Poorly written CTA’s , which typically stand out like a very swollen, pus-infested bleeding thumb, are not only distracting, but can put a huge dent in your business. It’s not just about getting your click-through rates from 5% to 10%, a poor CTA can confuse your users-causing them to cancel orders, undo their progress, or buy something they didn’t want-sending them searching elsewhere to find their answer or solution.

But worst of all-it can make even a nicely designed site look amateur and not credible.

Why do poor CTA’s still exist in this day and age?

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Published in UX Collective

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Written by Leonardo Raymundo

Leonardo Raymundo is UX Writing/Content Design Manager at Booking.com. Opinions are his own. See his work at http://ldavidwrites.com

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