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DESIGN
The 5 levels of creativity
This article may help you have another perspective on creativity and know your level of creativity.

What is creativity? It’s a hard question for those who are working in our creative industry. If you Google this question, you’ll find tons of answers such as:
- Creativity is to create something new.
- Creativity is about connecting the dots together.
- Creativity is to think of an idea or a new product.
I personally prefer the definition below:
“Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing.”
- creativityatwork.com
It means if you have a bold idea but do not have the capacity to implement it, what a pity for the idea itself.
“If you have ideas but don’t act on them, you are imaginative but not creative.”
- Linda Naiman
Thus, creativity is not just thinking about an idea but also turning it into reality. Personally, I think there are 5 different levels…