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The 5 levels of creativity

This article may help you have another perspective on creativity and know your level of creativity.

Hoang Nguyen
UX Collective
Published in
5 min readAug 6, 2020

Five levels of Creativity — Hoang Nguyen
Illustration by Foxy

WWhat is creativity? It’s a hard question for those who are working in our creative industry. If you Google this question, you’ll find tons of answers such as:

  • Creativity is to create something new.
  • Creativity is about connecting the dots together.
  • Creativity is to think of an idea or a new product.

I personally prefer the definition below:

“Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing.”
- creativityatwork.com

It means if you have a bold idea but do not have the capacity to implement it, what a pity for the idea itself.

“If you have ideas but don’t act on them, you are imaginative but not creative.”
- Linda Naiman

Thus, creativity is not just thinking about an idea but also turning it into reality. Personally, I think there are 5 different levels…

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