Saying more with less: how designing maps helps you understand use cases

Map design is a master class in understanding how users seek information

Kai Wong
UX Collective
Published in
7 min readApr 3, 2024

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An explorer looking at and pointing to a location on a large treasure map.
Art by Midjourney

"Maps will sell our product to customers, even if they don't use it often." My product manager said, sparking a month-long deep dive into learning how to design maps.

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