Science vs. Strategy: a comparison of science and product design strategy

Alison Berent-Spillson
UX Collective
Published in
3 min readMar 20, 2018

--

Science… or design? (image by Geralt via pixabay)

These are the steps (dialed up to 11):

1. Find a problem that needs to be solved.

2. Make sure that the problem is important, find out who it is important to, and determine who is affected by it (sometimes the same people, but not always).

--

--

Design researcher, product strategist, and cognitive scientist with a PhD in neuroscience. See my work at: www.berentspillson.com