What are the service typologies that service designers need to be aware of?

Here are six types from the business model angle.

Jonny Jiang, PhD
UX Collective
Published in
7 min readJun 18, 2022

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Photo credit: @cbpsc1 from unsplash.com

During my time at the Royal College of Art, I’ve been inspired by the ‘design studies’ approach. These design studies are like case studies in business schools, and offer a conversational space focused on design practices and strategies. The aim is to

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