Should I be using NPS to measure customer loyalty in SaaS?
Published in
9 min readApr 12, 2021
I want to start off this blog post by addressing the wording of the question itself.
Should you be using NPS to measure customer loyalty?
Let’s take a step back here…
Do you measure loyalty in your life? Do you have a board of leaders and laggers to see who are the most loyal people and see who will do things for…