Should I be using NPS to measure customer loyalty in SaaS?

andrea saez
UX Collective
Published in
9 min readApr 12, 2021

--

NPS emoji

I want to start off this blog post by addressing the wording of the question itself.

Should you be using NPS to measure customer loyalty?

Let’s take a step back here…

Do you measure loyalty in your life? Do you have a board of leaders and laggers to see who are the most loyal people and see who will do things for…

--

--