Should we be creating addictive products? Exploring the paradox of Hooked

The conflict between habit-forming and human-centered design.

Source: 99 Signals

I recently read “Hooked: How to Build Habit-Forming Products” by Nir Eyal, and I have mixed feelings about it. On the one hand, I appreciated the insights into user behavior and that the author, Nir Eyal, suggested the techniques within be…