A simpler way of articulating the product design process

We tend to use complex language to emphasize the importance of design within our organizations, but we don’t have to. Here’s my attempt to simplify it, which hopefully helps to communicate with non-technical stakeholders.

Elena Borisova
UX Collective
Published in
5 min readFeb 25, 2020

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Product design process
No diamonds involved

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Combining data and psychology for product and design decision-making | Head of Design at DeepL | elenaborisova.com