So… did Netflix win?

In the case of the Netflix password crackdown, did ease of use win over user outrage?

Daley Wilhelm
UX Collective
Published in
4 min readJul 20, 2023

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Netflix screen, “A Netflix account is for people who live in the same location. Everyone who lives at your primary location can use Netflix when they’re on the go or traveling. If this is your account, we’ll help you set your primary location on the next screen. Continue.”
Here’s the new definition of who gets to use a Netflix account. Image from — https://techwireasia.com/2023/05/the-end-of-the-password-sharing-era-in-netflix-heres-what-it-means-for-subscribers/

In February, I wrote about the upset caused by Netflix’s announcement that they would be cracking down on password sharing, a practice that was previously encouraged. I thought that it was short-sighted by Netflix to presume that all users on a single account we’re part of a single…

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A fiction writer turned UX writer dedicated to crisp copy, inclusive experiences, and humanizing tech.