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Some stats about voice assistants

There are over 110 million virtual assistant users in the United States alone, and the software is especially common in smartphones and smart speakers.

Max Stepanov
UX Collective
Published in
3 min readSep 22, 2020

When you ask Siri: “What is the meaning of life?”, the answer can be: “I find it odd that you would ask this of an inanimate object.”

When you ask Alexa: “What is the meaning of life?”, she can say: “The answer is 42, but the question is more complicated.”

Don't ask about meanings, search them yourself.

Some stats

  • 16% of Americans own a voice-activated smart speaker. (Edison Research and NPR)
  • 36% of young and 52% adults of U.S. smart speaker owners are using their device more to listen to music and entertainment. (NPR/Edison Research)
  • Apple’s Siri and Google Assistant have 36% of market share. Amazon Alexa — 25%, Microsoft Cortana 19%. (YouGov)
  • 65% of surveyed U.S. adults use smart speakers for checking the weather, 5% for ordering or reordering products. Complex tasks and interactions are still relatively rare. (Forrester)
  • Adobe Analytics study found the most common voice activities are asking for music (70%) and the weather forecast (64%) via smart speakers. Other popular activities include asking fun questions (53%), online search (47%), checking the news (46%), basic research/confirming info (35%), and asking directions (34%).
  • 66% of consumers surveyed use voice to make a call. (Adobe Analytics)
  • 2 in 5 adults use voice search once daily. (Location World)
  • 25% of individuals ages 16–24 use voice search on mobile. (Global Web Index)
  • 55% of survey respondents said they are likely to use voice to ask questions via their smartphones. (Perficient)
  • 64% of consumers use voice commands while driving. (Perficient)

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Written by Max Stepanov

Design Lead| Human-Computer Interaction specialist| Experience in Product Development and Digital Communications🦄 www.linkedin.com/in/outmn/

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