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SoundCloud: building a habit-forming product — a UX case study
*This is gonna be a long one*
Introduction
I got the inspiration to write this case study after reading an amazing Instagram redesign article. Check it out.
I chose to redesign SoundCloud because I’ve been a user since 2011 and it has been my favorite streaming service ever since. Thanks to SoundCloud, I have discovered plenty of dope tracks and have made friends with a lot of creative people. However, not many of my friends appreciate SoundCloud’s features and valuable contents the way I do. I don’t think SoundCloud is receiving the recognition it deserves. My mission: to help solve its pain points and create a more engaging mobile app.
You can find my redesign prototype at the end of this case study.
Understanding the Company
Launched in 2008, SoundCloud is well-known for its unique content and features. As the world’s largest music platform, SoundCloud makes it possible for artists to connect directly with their fans. It is the home of millions of creators and listeners.
