Sparkling long-lasting inclusive technology

We are changing history by enlighting the dark corners of technology.

Technology replicates the biases of its creators.

Technology shines bright lights and casts long shadows. When this spotlight is used correctly, it augments our senses, expands our minds and connects us in pulsating collectives of endless possibilities of what we can achieve.

It is easy to be blinded by the flickering lights of the next innovation. A new version is released every couple of months, better and brighter than the last one, giving us a sense of progress and comfort in small agile increments. Why question our processes if we have come so far in such a short period?

The spectrum of what technology can illuminate is biased by its creators. Historically, some communities and individuals have been relegated to the second plane of existence, the shadow of technology. They go about their lives facing unheard challenges, knowing the available options are not precisely created for them.

In a world where domination is signalled by user adoption, technology still needs to deliver solutions for everyone. Weird, isn't it?

Historically we have listened only favour only a few, Western, Educated, and from Industrialized, Rich and Democratic Countries.

When things get W.E.I.R.D.

It is estimated that 60% of the psychology and social studies are conducted on University Campuses, and their participants are Western, Educated, and from Industrialized, Rich and Democratic Countries (W.E.I.R.D.).

Before jumping to conclusions, we need to understand that a W.E.I.R.D. population is easy to target in Universities and Research facilities. Their time is abundant, compensation is cheap (if any), and most of the time, the test is conducted by facilitators with similar backgrounds only a couple of buildings away. (source)

In 2008, a study of over 4,000 articles published over 20 years found that around 95% of behavioural science research subjects come from the U.S.A., Europe, and English-speaking countries like Australia. These countries only comprise about 12% of the world's population, but they are used as a reference by the rest of the world (source).