Start your product initiatives with a kick-off document — here is my template

Luke Calton
UX Collective
Published in
8 min readJun 15, 2020

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Someone sat at a computer screen writing something.

TThe moment you leave a meeting room the divergence from the plan you have all just agreed will immediately begin. I’ve experienced it myself many times. And as a Product Manager, there is nothing more potentially dangerous than stakeholders having a different understanding of what is going to be built than you do.

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