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Stop moving fast and breaking everything

Avi Siegel
UX Collective
Published in
7 min readMay 14, 2024

Photo of a broken down plane
Photo by Blair Fraser on Unsplash

4 steps to understanding how you missed the point

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Written by Avi Siegel

Applying real-world perspective to product management, leadership, agile, entrepreneurship, and startups. Co-Founder of Momentum (gainmomentum.ai)

Responses (9)

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In practice, “break things” often means “break laws.” For example, Uber and Lyft really broke the taxi laws most places they operated when they started. They behaved like a taxi, but had a polite fiction that they were “ride shares.” In most big…

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Many a UX researcher arrives at a growing company and finds it is their full time job to try and identify everything that has been broken along the way. By the time companies get round to hiring full-time researchers, that's one hell of a lot of…

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Nice article!! My take-away from this is that this is, yet another, example of the pitfalls of "bumper sticker mentality": slavish adherence to a slogan that overly simplifies a concept without understanding the underlying concept.
I think you have…

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