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Stop talking about your process — start having a conversation
Process is not the solution. How to utilize scoping discussions & design methods to lead conversations that shape and guide your work.
Designers, I will start with a hard truth — no one cares about your process.
Even me, a human-centered design practitioner who believes that a deep understanding of the goals, motivations, and underlying needs of our customers is a prerequisite to creating anything new, novel, or more efficient.
As a designer, I understand the desirability of the process though — by stating that we have one, we provide ourselves with an illusion of control.
Creative problem solving and innovation in a team environment is incredibly ambiguous by nature and, as designers, we are hard-wired to make sense of complexity — to simplify and connect the dots. In the face of this ambiguity, the idea of having a linear, repeatable process is a security blanket, it provides us with a bit of comfort and clarity as we walk into a swirling cloud of ambiguity full of information and opinions.