Stories communicate the value of design — how storytelling separates the good from great

Caroline Luu
UX Collective
Published in
7 min readNov 4, 2020

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A open book with wireframes on each page

What separates good designers from great designers?

Answering this question can be complex given how unique designers are in skill set, background, and interest. One product designer’s expertise can be completely different from another with the same job title.

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Designer, runner, artist in San Francisco who focuses on systems, creativity, and relationships