Stories communicate the value of design — how storytelling separates the good from great

What separates good designers from great designers?

Answering this question can be complex given how unique designers are in skill set, background, and interest. One product designer’s expertise can be completely different from another with the same job title.

To answer this question, we must zoom out and ask: what do designers have in common?

• Designers design — meaning they intentionally craft products to yield a particular goal or experience.
• Designers collaborate. They must express their ideas to gain support in building their designs.

In my last article, I explored how craftsmanship builds great careers. In this article, I aim to dissect collaboration and how storytelling can be a powerful tool for improving it.

So good they can’t ignore you — how craftsmanship builds great careers