Member-only story
Strategic UX Research is the next big thing
Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives.
It’s a profound awakening to the total value that great user experiences bring to both the organization and the people it serves.
These organization leaders will work with a detailed, shared understanding of their customers’ and users’ experiences. They’ll use that understanding to set the business’s direction, determine where to invest, and focus the organization’s long-term and short-term directions on efforts that dramatically improve those experiences. Strategic UX research changes how senior executives and stakeholders relate with the people who benefit from the organization’s products and services.
Strategic UX Research is a force multiplier. Organizations get more done with the same number of people. It delivers superpowers to the senior executives, enabling their organization to be a visionary market leader because the entire team has a better picture of how their product improves people’s lives.
