You're unable to read via this Friend Link since it's expired. Learn more

Member-only story

Strategic UX Research is the next big thing

Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives.

Jared M. Spool
UX Collective
10 min readJul 7, 2023
A woman in a white jacket and hat faces away from the camera and overlooks the Otago Bay and Peninsula in New Zealand, which has lush blue water and a green landscape.
New Zealand, 2017 — Photo by author

It’s a profound awakening to the total value that great user experiences bring to both the organization and the people it serves.

These organization leaders will work with a detailed, shared understanding of their customers’ and users’ experiences. They’ll use that understanding to set the business’s direction, determine where to invest, and focus the organization’s long-term and short-term directions on efforts that dramatically improve those experiences. Strategic UX research changes how senior executives and stakeholders relate with the people who benefit from the organization’s products and services.

Strategic UX Research is a force multiplier. Organizations get more done with the same number of people. It delivers superpowers to the senior executives, enabling their organization to be a visionary market leader because the entire team has a better picture of how their product improves people’s lives.

The benefits that…

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

Responses (14)

What are your thoughts?