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Brand Strategy
UX Collective
We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design.
https://linktr.ee/uxc
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Brand Strategy
Rita Kind-Envy
in
UX Collective
May 19, 2024
The art of not being so freaking pushy
Why are we starved for gentle, subtle content—and blind to CTAs?
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609
10 responses
Rei Inamoto
in
UX Collective
Mar 16, 2023
How a chef with no customers built one of the world’s top restaurants
The answer? Serve soup made out…
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113
1 response
Daniel de Mello
in
UX Collective
Feb 22, 2023
The UX of Sweetgreen
Sweetgreen seems to have its mind in the right place when it comes to embracing…
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406
1 response
Michael F. Buckley
in
UX Collective
Dec 27, 2022
Branding for the collective unconscious
How to create a deeper connection with consumers through…
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351
2 responses
Amit Rawat
in
UX Collective
May 6, 2022
Your logo means nothing — and that’s alright
If you were asked to draw famous logos from memory, how many of them would you be…
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118
1 response
Gareth Ford Williams
in
UX Collective
Oct 23, 2021
A 10-step approach to inclusive branding, using the BBC as an example
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180
1 response
Beau Ulrey
in
UX Collective
Sep 24, 2021
Motion, branding and interaction
When motion standards (principles, timing, duration, and easing)…
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100
Martina Cavalieri
in
UX Collective
Aug 15, 2021
City branding: When the city becomes a product to be sold
A brief reflection on the brand and…
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52
5 responses
Martina Cavalieri
in
UX Collective
Jul 11, 2021
How do you measure the value of a brand?
Tip: the right answer is not “the logo must be coooool”.
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87
Daniela Goldgruber
in
UX Collective
Mar 27, 2021
The untouched past of content
Why Content Audits are still underrated–to those that don’t know what…
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20