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Ten genius ways Disney’s customer experience keeps the magic alive
Magic Kingdom in Disney World is known as “the most magical place on earth.” Visitors go there to disappear from reality and live in a fairy tale. All of Disney’s parks exude the feeling of magic. There’s excitement in the air and adults can roam the parks with a sense of childhood wonder.
In reality, this is a carefully curated experience. Disney puts a lot of effort into ensuring consistency in their branding to maintain their illusion. Anyone who wants to remove the magical curtains can see the thought put forward by Disney’s Imagineers to offer guests the best possible experience.
When it comes to Disney, everything is intentional. Even the smallest details have been discussed and employees are expected to provide a certain experience to the customers. As you explore the minor details of Disney’s customer journey, it’s easy to understand why they have so many fans. They provide an experience where you don’t always acknowledge what’s happening: you just feel it.
There are thousands of details required to craft a Disney experience. While the company isn’t going to reveal them all, most are hidden in plain site. Observant fans have been able to identify some aspects of the customer experience that makes Disney stand out from other brands.
Go Away Green
Disney has given the world many inventions, but nobody is talking about their shade of green. That’s the point, because Disney wants you to ignore it. All of the unsightly objects in the park are painted in a grayish-green color nicknamed “go away green.”
This color is designed to be the least remarkable and inoffensive color so your eyes overlook it. The parks will paint things like electrical boxes and building supports with “go away green” paint. Guests are inclined to ignore these objects and focus on the castles, characters, and costumes. Disney also has a grayish shade of blue dubbed “blending blue” to have the same effect as “go away green.”
The door to Disney’s exclusive Club 33 is painted “go away green” so the common folks overlook it unless they’re in the know.
