Ten ways McDonald’s manipulates its customers

McDonald’s marketing and user experience have a natural overlap. Customers might see a deal when they’re actually being manipulated.

Michael Beausoleil
UX Collective
Published in
8 min readJan 11, 2022

--

Few things embody the American spirit like McDonald’s. The restaurant synonymous with the term “supersize” fits perfectly in a nation that keeps pushing boundaries. In fact, the chain has over 13,000 locations in The States and is present in most places in the country. The farthest you can be from a McDonald’s (aka the McFarthest Spot)…

--

--

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions