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The alchemist’s guide to UX

Finding the design equilibrium.

June Kang
UX Collective
4 min readJan 19, 2024

Abstract creatures creating the universe, nature, stars, and galaxies in a pastel-colored 3D space environment. The scene is filled with ethereal beings amidst a cosmos of stars and galaxies, blending seamlessly into the cosmic background.
Image generated by DALL·E 3

“The secret of happiness is to see all the marvels of the world, and never to forget the drops of oil on the spoon.”

Paulo Coelho’s ‘The Alchemist’ narrates a story where a young shepherd sets out to find his Personal Legend. On his journey, he meets an old king who shares a little story with him.

In the old king’s story, a shopkeeper sends his son to learn the secret of happiness from the wisest man in the world. The wise man gives the boy a task: look around his beautiful palace, holding a spoon with two drops of oil, making sure not to spill it, but also to observe the palace’s marvels. The boy initially focuses solely on the spoon, and upon returning, he realizes that he has observed nothing in the palace. The wise man then asks him to go back and appreciate the beauty of the palace, but this time the boy spills the oil. The wise man uses this experience to teach the boy a valuable lesson: the importance of enjoying life’s marvels while also being mindful of responsibilities.

The Marvels of the World: Tools and New Technologies

As UX designers, we often find ourselves drawn to spend significant time creating astonishing and…

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Written by June Kang

A Dreamer with a Problem-Solving Mindset: Product Designer, Faculty, Mentor, & Children’s Book Author based in New York. juneish.com

Responses (7)

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“Learn the rules like a pro, so you can break them like an artist.” — Pablo Picasso

This has always been my favorite quote! Great article!

This is Wicky from SFun-Share which is a media aiming to share good design & articles on Chinese social media.
It's my great honor to read your articles. We think your article is very worthwhile for UX designers and product managers to learn.I'm…

It’s interesting to think about balancing beauty and functionality, but I’d love to see more concrete examples of how we can practically achieve this in daily design challenges.