The business impact of design in 2021 — stats included

It is often hard to understand the true impact of design on business growth. Here are 14 statistics to help you do just that.

The purpose of this article is to curate the best studies and information available that indicate or identify the impact of design on businesses, in order to drive more awareness around the strategic impact of design.

It’s easy to understate the problems facing small business owners and startup founders, when the reality is that they often have so much more on their plate than design.

As designers and design business owners, we know the true value of design, but it’s often hard to communicate that value tangibly. Especially for founders or small business owners, when there are a million and one other jobs that are more important.

We need data and statistics that prove its value.

So I took some time to scour the internet, and put together a selection of 14 of the best statistics, studies, and data that helps prove the tangible value of design to businesses.

Enjoy.

1 . Businesses that embrace design, generate 32% more revenue, and 56% more shareholder…