The cognitive overload happening on your screen right now

How app icons are fighting for our lower attention spans.

Michal Malewicz
UX Collective
Published in
5 min readNov 1, 2020

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The most recent, controversial Google app icon redesign sparked a discussion around the direction in which digital product icons are moving in general.

App icons have to be brighter, more colorful, and as vibrant as humanly possible. They…

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