The controversial role of proxies in product design

Nicole Gallardo
UX Collective
Published in
7 min readFeb 20, 2024

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Colorful textured set of geometric and organic shapes.
Art by Adam Quest

I once got lost walking less than a mile away from home.

“How is that possible?”, you (and my husband) ask.

I blame it on the fact that my phone died. But the truth is that I had become 100% reliant on GPS.

With each journey, I was unintentionally overlooking landmarks, local gems, and the pure richness of whatever landscape…

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Founder & Chief Design Officer at Founders Who UX | CEO at Gallardo Labs | Published in Entrepreneurship Handbook, UX of EdTech, & UX Collective