Member-only story
The ethical implications of AI in design
It’s time to talk ethics, chatGPT, Midjourney & more.

As AI technologies like Dalle2, ChatGPT, and Midjourney continue to gain popularity, they are revolutionizing the way UX & Product designers approach their work. With the ability to collect, analyze, and synthesize vast amounts of data, these technologies are enabling designers to create at an unprecedented pace.
However, as with any new technology, there are a number of ethical considerations we should take a look at. It’s crucial for designers to be aware of these issues and to take steps to address them.
Data Privacy
Data privacy is a big issue in the tech industry. Different companies have different ways they handle and utilize user data.
A.I. technologies can perform best when you give them information to process. Like using the image-to-image capabilities of Midjourney (providing an image for the A.I. as part of your prompt).
Or, the data analysis capabilities that ChatGPT provides (You can feed ChatGPT data and it can analyze the data based on what you ask it to do. For example, I could list the titles of all the articles I’ve written and it can provide new article titles for me to write about).
Make sure you think twice before providing these A.I. models with sensitive information. In the ChatGPT FAQ, they ask users not to do so.
Please don’t share any sensitive information in your conversations.
Your conversations with ChatGPT are used to train the A.I. model and OpenAI also reviews the chats. This is a huge factor to consider when using this A.I. especially when it comes to your users’ information.
A.k.a. maybe don’t use ChatGPT to analyze your customer’s data, and think twice about what information you are providing to these models. After all, consumer trust is extremely valuable.
Algorithmic Bias
Another important ethical issue to consider when using AI in UX design is algorithmic bias. AI algorithms are only as unbiased as the data they are trained on, and if this data is skewed or biased in any way, the AI system will learn and perpetuate these biases. And…