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The ethical implications of AI in design

It’s time to talk ethics, chatGPT, Midjourney & more.

Matthew Askari
UX Collective
Published in
6 min readFeb 14, 2023

A robot sitting in a field, contemplating
The ethics of A.I. in design

As AI technologies like Dalle2, ChatGPT, and Midjourney continue to gain popularity, they are revolutionizing the way UX & Product designers approach their work. With the ability to collect, analyze, and synthesize vast amounts of data, these technologies are enabling designers to create at an unprecedented pace.

However, as with any new technology, there are a number of ethical considerations we should take a look at. It’s crucial for designers to be aware of these issues and to take steps to address them.

Data Privacy

Data privacy is a big issue in the tech industry. Different companies have different ways they handle and utilize user data.

A.I. technologies can perform best when you give them information to process. Like using the image-to-image capabilities of Midjourney (providing an image for the A.I. as part of your prompt).

Or, the data analysis capabilities that ChatGPT provides (You can feed ChatGPT data and it can analyze the data based on what you ask it to do. For example, I could list the titles of all the articles I’ve written and it can provide new article titles for me to write about).

Make sure you think twice before providing these A.I. models with sensitive information. In the ChatGPT FAQ, they ask users not to do so.

Please don’t share any sensitive information in your conversations.

Your conversations with ChatGPT are used to train the A.I. model and OpenAI also reviews the chats. This is a huge factor to consider when using this A.I. especially when it comes to your users’ information.

A.k.a. maybe don’t use ChatGPT to analyze your customer’s data, and think twice about what information you are providing to these models. After all, consumer trust is extremely valuable.

Algorithmic Bias

Another important ethical issue to consider when using AI in UX design is algorithmic bias. AI algorithms are only as unbiased as the data they are trained on, and if this data is skewed or biased in any way, the AI system will learn and perpetuate these biases. And…

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Written by Matthew Askari

Recent graduate, designer, A.I. enthusiast. If you would like the free link to any of my paywalled articles please reach out!

Responses (5)

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"It’s time to talk ethics, chatGPT, Midjourney & more."
Yeah... too little too late.
Ripped off artists from every corner of the world and NOW we are gonna have a talk about ethics?
The people responsible have no ethics to talk about. Just unbending greed and god complexes.

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very interesting article! I utterly agree, now that the hype is over, it is time to discuss seriously about it before these technologies can do harm. There are many studies about potential harms and actually they showed how these technologies can…

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I think opening up discussions around ethics is really important and that’s why I chose to write this article, not because I think I’m an authority on it.

Absolutely important topic. Thanks for this read!

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