The Evergreen Power of Pink

Pale pink is going nowhere in marketing — just ask Kylie Jenner.

Em Unravelling
UX Collective
Published in
6 min readAug 11, 2020

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I use Instagram. But I don’t use Instagram in the way that my daughters, who are 21 and 14, use Instagram. More to the point, Instagram doesn’t use me in quite the same way it uses my daughters.

From the moment they were born, members of Generation Z have lived their lives on the…

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Lover of words, books, hiking, nature and big skies. Running is my favourite thing (after the words & the books). As feisty as I need to be.