The features investors want are not the ones your users need

Why UX should care about the business… but not too much.

Lindsey M. West Wallace
UX Collective
Published in
9 min readFeb 6, 2024

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An Angler Fish is presented with its jaws open and big scary teeth. The light on its head it uses to lure its prey is labeled “UX”, its gaping toothy mouth is labeled “business model”.
Credit to Erika Hall for the brilliant graphic

By Lindsey Wallace Ph.D

Since the beginning of the tech layoffs last year UX thinkers and leaders have been soul searching about why research and design have been particularly hard hit in corporate downsizing. Have UX and particularly UX…

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Professional listener, recreational talker. Opinions my own. Director of Design Research and Strategy at Cisco Secure