The fetishisation of UX design
Is our showboating doing us more harm than good?
Published in
5 min readMay 25, 2021
In 2012, Google Ventures created the design sprint. It’s a five-day collaboration with a variety of members in your product team. You “sprint” through the whole design process in a week, from defining the problem to creating a prototype. The idea is to bring in ideas from key stakeholders, and to help them empathise with their…