The fundamentals behind visual hierarchy

We live in a very busy time. Everything is screaming for our attention — our phones, laptops, television and so on. Yet, when we stumble across an App or a digital product something just feels and flows naturally, but we don’t always know why. It’s often the visual composition of elements coming together. When these UI elements are organized and structured properly, users can easily navigate and understand the product. The ability to create a compelling story through fonts and visual hierarchy is something every designer should have in their toolkit as it goes beyond visual aesthetic…