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The future is up for grabs when anyone can make designs

How AI generates design and what it means for creators.

Elaine Lu
UX Collective
5 min readJul 31, 2024
Figma AI
Figma AI

With examples from Figma, this article explains what it means when AI can “make designs,” the higher-level creative tasks AI frees us to do, designing general purpose AI, and how the future is bespoke.

AI makes designs by learning design systems. Through curated examples from design system libraries, guidelines, and user flows, AI is “taught” what is good design, producing relatively consistent copies.

Figma’s Make Designs announcement generated controversy. But AI tools like v0.dev, KREA AI, Creatie also produce designs. They allow anyone to describe what they want, then click a button for high-fidelity visuals.

What it means to ‘make designs’

Websites and apps vary infinitely. But Figma found most software can be boiled down to just a few core layouts. Familiar patterns help people navigate comfortably, and AI can master these foundations quickly.

Slide from Config Keynote, https://www.youtube.com/watch?v=n5gJgkO2Dg0&ab_channel=Figma
Slide from Config Keynote

As result, you don’t need to be an artist to visualize ideas, or a software engineer to code apps…

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Published in UX Collective

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