The game of monopoly that Microsoft is playing in the metaverse

Pete Sena
UX Collective
Published in
7 min readFeb 4, 2022

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Collage image of four diagonal panels of different images showcasing various video games created by Activision Blizzard. The images in this collage are from the video games Overwatch, World of Warcraft, Call of Duty, and Candy Crush.
Image by Author

By now, you’ve probably read a few things about the mammoth Microsoft acquisition of Activision Blizzard for $68.7 billion. A mind-boggling number, right? Enough so that the “foothold” in the metaverse that Microsoft says it’s gaining is actually a giant leap forward, moving them into position as the third-largest gaming company in the world behind Tencent and Sony.

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