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The greatest Italian designer you’ve never heard of

Matteo Licata
UX Collective
Published in
3 min readOct 25, 2020

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Pio Manzù designer
Pio Manzù at work on a prototype (c. Wikimedia Commons)

It’s the 26th of May, 1969.

Pio’s first project for Fiat proved that Giacosa’s trust wasn’t misplaced.

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Written by Matteo Licata

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber

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