The hidden bias in iterative product development
Are we psychologically primed to focus on the wrong parts of our product?
Published in
8 min readJun 19, 2019
In his book Thinking, Fast and Slow, Noble Prize-winning economist Daniel Kahneman discusses the psychological phenomenon of loss aversion, which he, along with Amos Tversky, first identified back in 1979. At its core, loss aversion refers to the tendency of…