The humble yet exquisite Indian matchbox
The flame of India’s typographic vernacular preserved in a mosiac of product design
Published in
9 min readNov 12, 2023
An object of graphic design that I have begun to venerate above all is the humble Indian matchbox. These tiny patches of paper that vary and recombine colour, text, and image in mind-bogglingly random iterations are wound into the visual landscape of the…