You're unable to read via this Friend Link since it's expired. Learn more

Member-only story

The Infinite Scroll effect — How design can hack your brain

And why tech companies want to get your attention

Josep Ferrer
UX Collective
7 min readMar 26, 2022
An infinite-shaped lights can be observed in front of what seems to be a person silhouette.
Image by Keith Lobo on Pexels

You might not know what Infinite Scroll is. But you have certainly used it — in a daily basis — as it is everywhere. You finish an episode on Netflix, and the next one starts right away. You watch one Tik Tok video, and the next one pops out before you can quit it. You listen to one song on Spotify — and the next… you already know. Infinite Scroll is here to block any slight chance to consciously think about if you still want to consume any content. You opened up Instagram just to check what your friend posted — Oh god… half an hour is already gone — or maybe you’ve fallen down the rabbit hole of kitten videos and lost an hour — or three.

In today’s digital age, social media is an increasingly important part of our daily lives. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. Social media has completely changed our modern societies. From the early launches of barely sketched digital services as Messenger or Facebook to their modern successors, there has been a significant leap in quality. The digital services have been improved and enhanced in every single feature one can imagine —connectivity, speed, design or utility among others. However, most of them have failed us —…

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Josep Ferrer

Crush into the world of data with DataBItes: databites.tech | Outstand using data. ML, SQL, Python and DataViz | 👉🏻Inquiries in rfeers@gmail.com

Responses (10)

What are your thoughts?