The iPhone experience told by the accessories in the box

The history of iPhone accessories tells us a lot about the iPhone user experience. Now, the iPhone 13 comes with just one cable in the box.

Michael Beausoleil
UX Collective
Published in
9 min readSep 24, 2021

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When it comes to unboxing, Apple has one of the most premium experiences. Everything opens with ease, products are prominently displayed, and packing materials are tailored to the experience. Packaging is your first impression, and Apple knows how to make a good one.

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User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions