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Product design tips
The perfect UI / UX portfolio
How to create a portfolio that clients & companies love to see?
You could say that a product designer’s portfolio is by far the most important asset that one can have. More important than resumes or even university degrees. It should clearly communicate who you are, what you do and how you do it, through visual examples and documentation.
Its main purpose is not so different from any other website out there.
The end goal is to convert. Convert clients in order to get contracts, convert companies in order to get hired.
That being said, understanding what your clients are looking for is paramount. In other words, you have to show them what they want to see.
Structure
Even though 99% of UI / UX designers do have a portfolio, most of them only focus on the UI part, neglecting the UX side of things.
They only showcase the end result. Nice screenshots of apps or websites, not realizing that the process is as important as the result itself. In some cases even more important.
As a product UI / UX designer, people will most likely look at you as a problem fixer. Because at the end of the day that is exactly what you are. They will hire or contract you to fix problems.
So, in order to get that job, you have to clearly demonstrate (through your portfolio) that you can take a problem, analyze it, come up with a solution and illustrate it through high fidelity mockups.
Real examples
Below, we will take a look & analyze a few examples of perfectly done portfolios that hit all the points mentioned above while keeping the design clean and easy to look at.
Ed Chao’s Portfolio
The first portfolio we will analyze is from Ed Chao. He chose a super clean and minimalistic design, with a logo at the top and three links below. The main focus of the home page is directed to the actual projects…
